Reasonably well made for the price.
For the price it's durable. I love the way it looks. With an ice pack or two my lunch was kept at safe temps for 6 hours solid. It's easy relatively easy to clean for a lunch box too. (Of course the inside is always easier to clean as per usual.) I really like the design. Any kid who likes lions would like it too. The zippers are really made better for sure compared to some. (I have a wonderful tendency to be a bit rough with zippers and have broken/bent far more than I care to admit). I could see a kid literally throwing this around to play catch with and unless their lunch itself was delicate, everything would just be fine. This is going to last awhile for sure. The stitching itself looks decent. Both pockets are useful the mesh one on the inside(which has a zipper) I use for my utensils/napkins and the one outside I use. I stuffed this lunchbox to the point where it was hard to zip close and took it all the way to work- it performed well. I forgot to take a picture of it full but from context you can actually fit: three to four 16 oz water bottles, 1 normal sized can of soda/seltzer, a 26oz sized mason jar(I had filled with pasta and meatballs), 2 small icepacks(each about the size of a 10,000 mAH powerback) and yet still have room for 2-3 small snack bags like chips, mixed nuts, gushers etc. . . I took off a star because of two reasons: 1 because the picture clearly shows the black line for the pocket above the lions eyes (when in reality the black basting has blind-folded the lion) and 2 the handle though its made of nylon to be quite durable; it has some really thin PU/Vegan leather surrounding the nylon (rather than the stronger nylon-padded-rope type) and if anything is going to fail in longer term its going to be the handle. I did my best to take good photos but as a side effect of the nylon printed fabric being shiny it's caused a weird affect that you can't really see with your eyes in the first couple of photos (I know it looks like that weird affect you get when trying to take a picture of an old-fashioned style TV or monitor but it's just not really noticeable in person).Though this is an Amazon vine review; I do my absolute best to not only to give you as much factual information as I can about each product, but also try to prevent bias in every review I write; in hopes that all of us customers can make more accurate decisions as to whether a product will actually fit our individual needs.